I wanted to keep the logo design simple.
I decided to use the rounded typface 'Bariol' with reduced leading to communicate the brand as being dynamic but also fun and friendly.
The main motif is an 'e' charachter with an arrow in the middle cut out. My thoughts are athat this conveys the brand message well and is also a concise sy,mbol that works well in colour or in monotone.
The site needed to be clean, concise and to the point while at the same time remaining attractive.
It was important that the content was well spaced out with easy access to the information on the site.
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© 2015 Rob Eardley
Made in the Midlands